State of Play Growth Model Network Map

Every participant is a node.

Apps, IP holders, brands, data buyers — all plug into the same network. Every new node sharpens the next.

Network compounding · Y1 → Y5
Distribution nodes · IP nodes · PlaysOut hub
PLAYSOUT
Year
Y1 · base network
Active nodes
distribution + IP
Active edges
connections in the graph
Cross-vertical signals
distribution × IP combinations
PlaysOut hub Distribution node — super-apps IP node — sports rights, film studios, leagues

* All nodes shown — distribution and IP — are illustrative examples drawn from PlaysOut’s current network, active pipeline, and IP roadmap. The build is in progress; named partners reflect work in motion, and additional nodes will be confirmed as they come online.

How partners become nodes.

The trade-off is simple: partners publish defined events from inside their environment, and get verified feeds from every other node in return. You choose your tier and what to share — PlaysOut handles the privacy controls.

// Participation Tiers

Contributor · Consumer.

The more you contribute, the deeper your feed access and the better your economics. Move between tiers as the relationship deepens.

CONTRIBUTOR Feeds the network Publishes events, earns revenue share. PlaysOut verified data network CONSUMER Buys from it Queries on demand, pays per use. raw events verified feeds revenue share pays per query Data → flows one way — events become verified feeds. ← Value flows back — consumers pay, contributors earn.
Pricing ↻
// Tier_01 · Contributor

Sharpest LiveOps in the network.

Run the SDK and publish your events — everything, or a defined subset. Get every signal back in real time; feed access and economics scale to what you share.

Gives

Session, engagement, reward, payment and conversion events — at origin, aggregated, anonymized.

Gets

The full feed catalog in real time — sharper targeting, smarter reward timing, cross-vertical cohort intelligence. First-look at IP co-promotions (studios, labels, sports). Revenue share whenever other nodes consume your signals.

Economics

Your data is the price of admission.

Tier details ↻
// Tier_01 · Contributor · Pricing

Free to enter. Earn through consumption.

No platform fees. Your data is the trade — and you earn when others consume.

Onboarding & access
$0 — data is the price of admission; no subscription, no minimums
Revenue share earned
35% of net revenue on cross-network feed consumption that references your contributed signals
IP co-promo earn
10–15% rev share when PlaysOut brokers IP campaigns across nodes that include you
Optional · $PLAY priority routing
From 1M $PLAY staked — pending Phase 2 utility activation
Pricing ↻
// Tier_02 · Consumer

Network intelligence, no integration.

Brands, advertisers, analytics buyers — query the network on demand. Read-only by design.

Gives

Nothing. No contribution required, no integration burden.

Gets

Verified feeds on demand — demand signals, conversion benchmarks and cross-vertical cohort insights for targeting, market sizing and attribution.

Economics

Pay-per-query. No commitment, no minimums. Audit log surfaces every query to contributors.

Tier details ↻
// Tier_02 · Consumer · Pricing

Pay-as-you-go. Scale on commitment.

Start small with pay-per-query. Upgrade to packages as your spend grows.

Pay-as-you-go
$1.20 per 1,000 verified events queried — no commitment
Growth package
$30K / quarter — 100M verified events included  (≈$0.30 / 1K effective)
Enterprise
$300K / year — 1.5B events + dedicated success manager + priority latency SLA
Custom feeds
From $50K / year per bespoke feed (vertical-tailored, attestation-graded)
// Data Schema

What you give. What you get.

Raw events go out, verified feeds come back — your users’ personal data never leaves your servers.

// You publish · raw events
Session events
When users open, how deep they play, where they drop off.
Engagement events
Taps, replays, shares.
Reward events
Who qualified, who received, who claimed.
Payment events
In-app purchases, subscriptions, ad revenue, reward redemptions.
Conversion events
Promo taps, signups, repeat opens — when users move from one app to another.
// You receive · verified feeds
Audience demand signals
What’s pulling attention right now — by genre, region, time of day. Refreshes hourly.
Conversion benchmarks
CTR, signup and payment baselines by vertical and partner tier.
Retention curves
Day 1 / 7 / 30 retention by user archetype, across the network.
Cross-vertical signals
Audience overlap — users who play in delivery apps, wallet users who engage with sports. The best promo-targeting data on the network.
// LiveOps console · what value looks like

See what a node sees.

Every node logs into a LiveOps console showing verified feeds in action — your performance, against the network. Toggle the partner type to see how the dashboard adapts to what you publish.

PlaysOut LiveOps Console ILLUSTRATIVE
Last 7 days · Wallet partner
Promotional turnover
$4,820
per 1k engaged sessions
↑ 8% vs network median
Conversion lift
+22%
vs blind targeting
↑ 12% vs network median
Day-7 retention
41%
returning at day 7
↑ 6 pp vs network median
Cross-vertical hitrate
34%
audience overlap
Top: gaming → delivery
  1. 1 FIFA × Acme delivery loop +$12,400 ↑ 42% vs avg
  2. 2 Music IP × Acme rewards +$8,300 ↑ 28% vs avg
  3. 3 Sports drop × Acme referrals +$5,100 ↑ 18% vs avg
Live values displayed to Contributor nodes via the partner console.

Questions.

// Question_01 · Privacy

Will you ever see our users’ personal data?

No. The SDK only sees events inside your app, and personal identifiers are hashed and anonymized before anything leaves your servers. Only aggregated, verified data enters the network — never anyone’s identity.

// Question_02 · Competitive risk

Can a competitor see what we publish?

No. Feeds are network-wide aggregates — no one querying the network can tell which partner produced a given event. Your individual data is never exposed on its own.

// Question_03 · Exit

What happens if we want to leave?

30-day clean offboard SLA. Live contributions stop immediately, your data is purged from active feeds, and your past contributions are anonymized in any historical aggregate. No lock-in, no exit penalty, no friction.

// Question_04 · Audit

Who queries our slice, and can we see them?

Every query is logged. You can see which consumers pull which feeds, and how often — even though your own data stays anonymized. The full audit log is yours to query.

// Question_05 · Regulation

What’s the regulatory status of $PLAY?

Phase 1 is a revenue-funded buyback-and-burn — 10% of net revenue, structured to comply with current guidance. Phase 2 utility roles (staking for data-query priority, fee payment) are deferred pending regulatory clarity. Under active legal review with counsel.

// Question_06 · Integration

How long does the SDK integration take?

Roughly five days for most stacks. Native bridges ship for iOS, Android, React Native and Flutter; configuration is a single file. Contributor tier runs the full SDK — or just the event categories you publish; Consumer tier requires no integration.

// Question_07 · Pricing

What does pricing look like, directionally?

Contributor: free, with revenue share. Consumer: from $1.20 per 1K events. Click any tier card above for the full pricing model.

// Question_08 · Integrity

How do you guarantee the data is real?

Every event is independently verified before it enters a feed — filtering out bots, duplicate accounts and fake traffic at the source. Only verified signal ever monetizes.

Go back to