Every app has dead time.We turn it into an engagement opportunity.
Every app leaks dead time. Playsout fills them with games and micro-dramas — and turns idle minutes into engagement, revenue and data.
Billions of sessions. Disconnected.
Every app has dead time. The moment the task is done, the user leaves and the relationship resets to zero. It's the largest unmonetised inventory in mobile.
Order → doorstep wait.
Request → pickup wait.
Order tracking → back to explore.
Halftime · ad breaks · pre-post match.
Dead time is a cost. We make it an asset.
From dead end to engagement loop.
The fix isn't more content. It's turning the wait into a loop — a quick game or watchable clip that keeps users involved, and rewarded.
- 01Opens for one task — a car, a meal, a flight, a match…
- 02Completes the intention
- 03Bounces — relationship resets
- No habit, no connection to the app's features.
- 01Opens for the task
- 02Hits the dead time
- 03Plays a game or watches a clip
- 04Earns a reward in the app economy
- 05Comes back to spend it
- A habit. Every visit feeds the next.
More sessions. Less churn. A real habit.
Engagement benchmarks applied to real wait moments, with every reward tied back to the app's own economy.
Built on four pillars.
Infrastructure, content, intelligence and demand — one global network.
Infrastructure
the railsOne SDK drops games and micro-dramas into any super-app — onboarding it to a global network of distribution and content.
Studio
the contentWe make our own — and license from the world's best studios — distributing premium content and IP across every app we're in.
Data & AI
the intelligenceEvery session becomes signal. AI matches the right content to the right user, and apps across the network tap each other's data to sharpen experience and targeting.
Advertising
the demandOur own ad exchange. Partners and advertisers buy into any market — every impression earning, end to end.
A complete, end-to-end infrastructure layer.
Drop-in SDK. No rebuild. Live in days.
Playsout SDK
Games and micro-dramas launch in under three seconds on every device — we handle loading, updates and performance so the app never thinks about it.
Engine-grade runtime
Proven game engines running natively inside your app, unchanged. Nothing to port, nothing to re-license — studio-grade, shipped as a drop-in SDK.
Full monetisation stack
Every revenue primitive in one SDK — purchases, ads, rewards and subscriptions, earning from day one.
Proven titles, ready to go.
5,000+ proven titles with real retention and ARPU data, plus a growing micro-drama slate — wired to every surface on day one.
Three ways the network generates revenue.
Every surface we embed earns — three ways.
In-app advertising
Rewarded video, interstitials, banners and in-game placements.
In-app purchases
Power-ups, lives, bonuses and cosmetics.
Data
First-party behavioural signal monetised as insights, targeting and data products across the network.
Built for every captive moment.
Every vertical hides the same asset — a captive moment. Playsout turns each one into a game economy the host app already owns.
5–10 min pickup window · captive rider
Target
25–35 min delivery wait · active order screen
Target
Halftime · pre-roll · between-event dead time
Target
Order tracking · idle browse sessions
Target
5–10 min pickup wait · captive riders
Target
Ride pickup · food prep window
Target
Post-transaction screen · wallet idle
Target
Feed browse · transaction confirmation
Target